February 2021

     Silverlands Marketing Team conducted seminars in early February throughout Tanzania’s Lake Zone, raising awareness on the nutritional and financial potential of SASSO Chicken. Seminars were held in over 10 districts across Mwanza, Geita and Shinyanga Regions.  Silverlands strives to teach rural communities, focusing on women, about the opportunities involved in keeping SASSO.

     SASSO is a highly efficient dual-purpose bird that can be raised for both meat and eggs with the resilience and adaptability characteristic of a local chicken. Through the APMI program, Silverlands has a mobilized Field Team working directly with rural communities to support accessibility channels into these environments.


January 23rd 2021

      The official launch of the Iringa Region Investment Guide took place at the Mkwawa University ground, launched by Hon. Kassim Majaliwa Majaliwa, the Prime Minister of the United Republic of Tanzania. The event presented available investment opportunities at regional and district levels to demonstrate the vision of Iringa Region. The launch assembled investors from Iringa, in which Silverlands Tanzania represented.


      The event began with an investment forum and discussion, led by Minister of Investment, President Office Hon. Prof. Mkumbo Kitila, alongside an official launch, led by the Prime Minister. Following the launch was an exhibition showcasing a variety of commodities, services, and products made available by investment in Iringa Region.


      Silverlands displayed the quality poultry feed and day-old-chicks, produced in Iringa, but available throughout the country. Silverlands also demonstrated the training facilities and diagnostic capabilities through the Poultry Training Centre and Silverlands Diagnosis Laboratory respectively. The Silverlands exhibition booth offered grilled SASSO, giving exhibitors the opportunity to taste of our chicken and discuss the nutritional value of SASSO.

January 22rd 2021

     Silverlands Tanzania had the opportunity to welcome to Makota Farm the British High Commissioner Hon. David Concar, accompanied by Iringa District Commissioner, Richard Kasesela. This opportunity allowed Silverlands to show our distinguished guests the paths made available to keeping poultry, the value of education in raising poultry, and the ways rural communities can benefit from poultry.


     The Hon. David Concar shared on Twitter, “Impressed with Silverlands Tanzania especially their outreach and training program, which is transforming the lives of women in rural communities by enabling them to rear high-grade chickens and sell them at a decent profit.”


Good News from Kenya

WPF and BMGF Visit Mother Units and SHF in Morogoro

Silverlands Team led by National Marketing Manager, Mwanamvua Ngocho in a group photo with the visitors from World Poultry Foundation,and  Bill & Melinda Gates Foundation together with the one of the Mother Unit and Small Holder Farmers under APMI Project in Morogoro.

WPF and BMGF had time  to visit Small Holder Farmers to see the improvement of  household nutrition by increase productivity and production of meat and eggs.

They anticipate that a portion of the output would be consumed  by the families, particularly children.